Advanced Digital Marketing Course With Guaranteed Freelancing

Award Winning Advanced Digital Marketing Course

100+ Digital Marketing Strategies | 40+ Marketing Tools Covered | 12 in 1 Course | 100% Job Guaranteed | Internship | Lifetime Support | Master Workshop | Doubt Clearing Sessions | Linkedin Recommendations | Freelance Opportunity | Premium Membership & Customer Support | Google Marketing Certificate | Recommended Institute | Recorded videos | AI Based Evaluation

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Welkin Highs Affiliations

Approved by MP Govt.

MSME Registered

Digital India Partner

12 in 1 Course

Training: 30 Hours of Live Online Interactive Classroom Sessions
Projects: Get projects in SEO, SEM, SMM, SMO and more
Internship: Guaranteed Internship to gain practical experience of the learnings
Certification: Globally recognized Advanced Digital Marketing Certificate
Placement: 100% Placement Assistance and Support for 1-Year post successful completion
Digital Library: Access to Abundant Tools and Techniques, video content, assessments, and more
Brush-up: Regular session to polish your content writing skills
Doubt Clearing Session: Exclusive session for doubts
Membership: Get 1-Year Premium Membership of Advanced Digital Marketing Course
Recommendation: Get recommendation on LinkedIn by Welkin Highs
Exam Prep: Assistance in getting free certificate in Content Marketing
Freelance Opportunity: Get opportunity to work with worldwide clients

Course Overview

30 Hours of Live Online Interactive Sessions
Globally recognized Advanced Digital Marketing Certification
Brush-up & Doubt Clearing Sessions
Recorded Session of Batch
100% Placement
Updated Study Material
Internship Opportunity
Assignments & Live Projects

Course Benefits

Can apply for digital marketing jobs at a higher package
Improve your brand identity and visibility
Learn 100+ of verified digital marketing tools
Learn to use dozens of verified digital marketing approaches
Grow your brand reach and followers.
Learn to generate strategies for big social media platforms.
Learn to cut down marketing expenses & with increased ROI
Learn the global audience for your business
Upgrade your CV and get better shortlisted
Learn to earn being at home.
Develop marketing tactics to achieve business goals
Boost your businesses by increasing sales using Digital strategies
Open up new career avenues in an ever-expanding domain

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Advanced Digital Marketing Course Curriculum

Module 1: Introduction & Evolution of Digital Marketing

Overview of Digital Marketing
Importance of Digital Marketing
Understanding the Digital Marketing funnel
Different Digital Marketing Channels and their effectiveness
Evolution of Digital Marketing
Digital Marketing Tools
Digital Marketing Metrics and KPIs

Module 2: Content Management System (CMS) Overview

Introduction to Content
Management Systems (CMS)
Types of CMS
CMS selection and implementation
CMS customization and optimization
WordPress installation

Module 3: Importance of Website Design and Development

Website structure and layout
Website usability and user experience (UX)
Introduction to HTML, CSS, and JavaScript
Theme Customization
Building Home Page & Blog Section
Learn to create Brand Logos & Images for the website

Module 4: Search Engine Optimization (SEO)

Introduction to Search Engine Optimization (SEO)
Trending SEO Techniques 2023
SEO Audits and Site Assessments
Competitor Analysis and Monitoring
Creating an SEO Strategy and Implementation Plan
Keyword Research and Analysis
On-Page Optimization Techniques
Off-Page Optimization Techniques
Technical SEO Optimization
Link Building Strategies
SEO for Multimedia Content (Video, Audio, Images)
SEO for Voice Search
Understanding Search Engine Algorithms
SEO for WordPress, Shopify, and other CMS platforms
Difference Between International and Local SEO

Module 5: Local SEO Marketing Techniques

Understanding Local SEO
Google My Business Optimization
Local Keyword Research and Optimization
Local Content Creation and Optimization
On-Page Local SEO Factors
Off-Page Local SEO Factors (Citations, Reviews, Backlinks, etc.)
Local Link-Building Strategies
NAP (Name, Address, Phone Number) Consistency
Local Listings Management and Optimization
Google Maps and Local Pack Optimization
Local Schema Markup and Structured Data
Geo-Targeted Landing Pages

Module 6: Mobile SEO Techniques

Introduction to mobile marketing
Responsive Web Design and Mobile Optimization Techniques
Mobile advertising
Mobile Tag Optimization
Understanding Mobile Search
Mobile Keyword Research and Optimization
Mobile-First Indexing and Optimization
Mobile Page Speed and Performance Optimization
AMP (Accelerated Mobile Pages) Optimization
Mobile Site Navigation and User Experience (UX)
Voice Search Optimization for Mobile SEO
App Store Optimization (ASO) for Mobile Apps
Deep Linking Strategies for Mobile Apps
Mobile Analytics and Reporting
Local Mobile SEO Strategies
Mobile SEO for Multimedia Content

Module 7: Content Marketing Strategies

Understanding the Role of content marketing
Developing content marketing strategies
Creating high-quality content that satisfies user intent
Conducting keywords research for content optimization
Writing effective headlines and meta descriptions
Optimizing content for on-page SEO factors, including internal linking and schema markup
Leveraging multimedia content, including images and videos
Promoting content through social media and other channels
Measuring the success of your content marketing efforts with analytics and data tracking

Module 8: Expertise in Google Analytics

Introduction to Google Analytics
Setting up and tracking website analytics
Key performance indicators (KPIs)
Data analysis and visualization
A/B testing and experimentation
Attribution modeling
Reporting and dashboards

Module 9: Masters in Google Search Console

Introduction to Google Search Console (GSC)
Setting up a GSC account and verifying website ownership
Monitoring website performance with GSC
Submitting sitemaps and individual URLs for indexing
Troubleshooting crawl errors and other site issues in GSC
Using GSC to analyze search queries and user behavior
Evaluating mobile usability and performance with GSC
Creating and managing custom reports in GSC

Module 10: Pro in Google Tag Manager

Introduction and Set up of Google Tag Manager (GTM)
Understanding the GTM interface
Creating and managing tags, triggers, and variables
Implementing Google Analytics tracking with GTM
Implementing other tracking tools with GTM (e.g., Facebook Pixel, AdWords Conversion Tracking, etc.)
Advanced GTM features (e.g., data layer, event tracking, etc.)
Tips and tricks for optimizing GTM performance
Creating and managing GTM containers for multiple sites or apps
Securing and sharing GTM access and permissions

Module 11: Search Engine Marketing (SEM)

Introduction to SEM
Google Ads and Bing Ads
Landing Page Optimization Techniques
Search campaigns and ad groups
Keyword research, selection & Targeting
Ad copy creation
Bidding strategies
Quality score optimization
Conversion tracking and optimization
Remarketing campaigns

Module 12: Social Media Marketing (SMM)

Introduction to SMM
Social Media platforms Overview
Social Media Marketing Strategies
Paid Social Media Advertising
Influencer Marketing
Community Management and Engagement
Social Media Analytics
Social Media Content Creation and Curation
Social Media Listening and Monitoring
Social Media Monitoring Tools (Hootsuite Insights, Sprout Social, etc.)

Module 13: Email Marketing Techniques

Introduction to Email Marketing
Email Marketing Strategies
Email Marketing Tools and Software
Email List Building and Segmentation
Email Design and Copywriting
A/B Testing and Optimization
Email Analytics and Reporting

Module 14: YouTube Marketing

Learn to Create Optimised YouTube Channels
Become acquainted with YouTube search algorithms
Learn YouTube SEO for getting more views on the Videos
Learn to Create Quick Content for YouTube videos
Learn to generate revenue through YouTube Monetization

Module 15: Emerging Technologies in Digital Marketing

Introduction to emerging technologies (AI, machine learning, blockchain, etc.)
Understanding the impact of emerging technologies on digital marketing
Case studies and examples of emerging technologies in action
Opportunities and challenges of adopting emerging technologies in digital marketing
Future trends in digital marketing and emerging technologies

Module 16: E-Commerce Marketing

Introduction to E-Commerce Marketing
E-commerce Platforms (Shopify, Magento, WooCommerce, etc.)
Product Listing Optimization
Shopping Ads and Feeds (Google Shopping)
Cart Abandonment Recovery
Customer Retention and Loyalty Programs
E-commerce Analytics and Reporting

Module 17: Global and Local Digital Marketing

Introduction to Global and Local Digital Marketing
Cultural and Linguistic Considerations
Geotargeting and Local Search Optimization
Multilingual SEO and PPC Campaigns
Cross-Border E-Commerce Marketing
Localized Social Media Marketing

Module 18: Career Development in Digital Marketing

Career Opportunities in Digital Marketing
Building a Digital Marketing Portfolio
Resume and Cover Letter Writing Tips
Interview Preparation and Techniques
Networking and Professional Development Opportunities

Module 19: 10 International Industry Certificates Guidance

Facebook Blueprint
Google Ads
Google Video Advertising
Google Display Advertising
Google Shopping Advertising
Google Mobile Advertising
Google Search Advertising
Google Analytics
Microsoft Bing
Hubspot Inbound Marketing

Module 20: Forty (40)+ Must Known Digital Marketing Tools Explanations

Ahrefs
Moz
SEMRush
Uber Suggest
Majestic Tool
Small SEO Tool
Similar Web
SERankings
WooRank
Keywords Planner
Word Stream
HootSuite
Canva
Screaming Frog
Google Search Console
Google Tag Manager
Facebook Ads Manager
Facebook Business Manager
Facebook Page Insights
Twitter Native Platform
Google Ads Manager
Google Analytics
YouTube Creator Studio
Landingi
Active Campaign
Unbounce and more

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Get Platinum Membership

Digital Library: Access to Abundant Tools and Techniques, video content, assessments, and more
Brushup: Regular session to polish your content writing skills
Doubt Clearing Session: Exclusive session for doubts
Recommendation: Get recommendation on linkedin by Welkin Highs
Exam Prep: Assistance in getting free certificate in Content Marketing
Freelance Opportunity: Get opportunity to work for US and UK client

Training Certificate Process

Step 1. Consult & Register: Consult with the counsellor and get guidance. Next, Block your seat.
Step 2. Select Your Batch: Select your batch according to your convenience.
Step 3. Training: Attend 30 hours of Live instructor led advanced digital marketing training to earn the certificate.
Step 4. Assessment: Complete assignment, projects and quiz during the session.
Step 5. Examination: Pass exam (MCQ or projects) to claim your Advanced Digital Marketing Certificate.

Weekday Batch Starts in (23-June-2023)

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Weekend Batch Starts in (21-June-2025)

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Mahendra Swami

The counselor and the team were very helpful. They guided me well in the course and solved each and every query of mine. The trainer was knowledgeable and gave proper attention to each learner.